President and CEO Linda Findley said Blue Apron could have tried to further inflate its customer base during that period. Almost overnight, New York-based Blue Apron gained thousands of customers as restaurants closed and people tried to limit grocery trips. The meal kit company was trying to boost sales with new options like premium meals, but it was also considering putting itself up for sale. Please look at the time stamp on the story to see when it was last updated.īlue Apron was struggling at the start of 2020. ![]() This is an archived article and the information in the article may be outdated.
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